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Summary
Amazon’spush into gaming has been largely unsuccessful.
Only two games were worse.
We underestimated what made consumers use Steam.
Ultimately, Evans thinks that “The mistake was that we underestimated what made consumers use Steam.
It was a store, a social connection, a library, and a trophy case all in one.
And it worked well.
We never validated our core assumptions before investing heavily in solutions.
We needed to build something dramatically better, but we failed to do so.”
It’s a candid admission but one that comes as no surprise.
Amazon was sipping from a poisoned chalice if it thought it could ever take those down.
