Thats just basic consumer psychology.

Not because were wiser consumers who outsmarted the system, because thats just what seems to keep happening.

Im a big Star Wars fan, but my friendlives in thatuniverse.

Solas in Dragon Age The Veilguard lit up green while staring past the camera

Hes not a toxic fan, but he is what Id call a very intense one.

He spends thousands of dollars a year on collectibles and toys and trips to conventions.

Good or bad, if itsStar Wars, hes usually excited, right?

Severance and Silent Hill in Dead Letter Dept

The sentiment didnt surprise me.

But the fact that it came fromhimdid.

And, no, it wasnt because of weirdo culture war stuff.

TG Oblivion Save Scumming reload screen during mystic dawn gathering

Hes relatively offline for a Star Wars fan.

Hed been burned too many times.

The game also didnt sell as well as they hoped.

Rook standing next to the Veil in Dragon Age: The Veilguard.

Are the two related?

And the more that happens, the more corporations will have meltdowns about their games low initial sales.

Also Im pretty sure we all have an idea in our heads of which companies do this a lot.

dragon-age-veilguard

Which is why its also disappointing to start to see it come from companies you trust.

I want to preface this by saying Im a very bigCivilizationfan.

Im also a very big Firaxis fan.

Kay Vess sat in a chair in a spaceship in Star Wars Outlaws.

I own Civilization 6 on at least four different devices.

Ive bought the board games.

I have Sid Meiers book on my shelf.

Hatshepsut contemplating in Civilization 7.

I hunted down rare Alpha Centauri ephemera.

Im also, tangentially, friends with a few people who have worked at the company.

And, all cards on the table, Ill keep giving you money.

A large city in Civilization 7

Civilization 7: A Case Study

But youre breaking my heart with this Civilization 7 release.

The game runs fine.

What Im talking about is the fact that basic features from the series are missing.

Camera showing three antiquity age wonders in Civilization 7

You cant name your cities?

And weirdest of all, a dearth of information on what the UI actually does?

By the end of its run, Civilization 6 feltobsessedwith telling me what everything did.

Triple-A Games

The base version of this game costs $70.

Although, that might have been a mistake considering theyve been writing a lot of negative reviews on Steam.

Hell, I expect to at least have some decenttool tips.

Dragon Age: The Veilguard

I actually know people who feel that way.

And - again - the gamerunsjust fine.

It just feels a bit bare bones and confusing compared to previous Civilization games.

Star Wars Outlaws

Civilization 7 will most certainly get better but how many sales have already been lost?

Andhow muchon sale will it have to be for them to pull the trigger?

Maybe 25 percent off isnt enough if youve mostly heard negative things.

Yes, games can recover.

Were better for Cyberpunk 2077 and No Mans Sky existing and getting increasingly great.

Forget better angles, Im trying to appeal to executives worse demons, here.

Its not about letting fans down - although, hey, just dont do that.

You want them to spend more money on day one?

Whatever you do, do not look up the Byford Dolphin incident.